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Red Button Vintage Creamery Takes Home Gold

May 31, 2016

Locally made ice cream recognized by Store Brands magazine for packaging 

Salt Lake City, UT (May 31, 2016) Red Button Vintage Creamery Ice Cream is getting national attention. Associated Food Stores’ exclusive, premium ice cream brand recently received the 2016 Store Brand Packaging Gold award in the Frozen and Refrigerated category from Store Brands magazine. Red Button Vintage Creamery ice cream will be recognized and honored in August at Store Brands’ 2016 Innovation & Collaboration Summit in Orlando, Florida.

Red Button Vintage Creamery ice cream’s packaging was recognized not only for the functionality of the cardboard container, but the overall appearance. The vintage-branded ice cream packages are instantly recognizable to shoppers with a large red, authentic button on the lid, mouthwatering product images on the front and each flavor’s unique story on the side panel.

“Our goal was to create a package that not only reflected the authentic quality of premium ice cream reminiscent of childhood but one that would also appeal to multiple generations of ice cream lovers,” said KC Carlson, art director for Red Button Vintage Creamery and Associated Food Stores. “Red Button Vintage Creamery ice cream packaging does just that and this award is validation.”

Red Button Vintage Creamery ice cream launched in July 2015 and was created through a partnership between Associated Food Stores and Casper’s Creamery. Available in 28 flavors, plus several seasonal varieties, the ice cream continues to be a top seller. The premium treat is available at more than 300 Associated Food Stores’ retailers including Macey’s, Lin’s, Dan’s, Dick’s, Fresh Market, Peterson’s and Stokes. For more information about Red Button Vintage Creamery ice cream and the new Red Button Vintage Creamery premium pies or to find a retailer near you, visit


About Associated Food Stores
Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. To learn more about Associated Food Stores or to find a retailer near you, visit


Media Contact
Rachael Wabel

Fresh Market Sponsors Special Needs Fishing Day 2016

May 9, 2016


Rachael Wabel

Fresh Market Sponsors Special Needs Fishing Day 2016

Spanish Fork Fresh Market will provide lunch for more than 1,300 children at annual event

Spanish Fork, UT (May 9, 2016) For 26 years, special needs children across Utah County have flocked to Salem Pond for a day of fishing, food and friends. Fresh Market is proud to sponsor this community-favorite event, which will be held May 10, 2016. As part of the sponsorship, the local grocer provides lunch to more than 1,300 children, teachers and volunteers who attend the event each year.

Fresh Market partners with the Division of Wildlife Services, local police and emergency response teams and Utah County schools to make the event possible each year. The Division of Wildlife Services plants more than 1,500 rainbow trout in the pond and provides all the fishing equipment needed so that each child can catch a fish and take it home.

“We’ve been doing this for 26 years and each year it just gets better,” said Mark Levingston, Fresh Market Spanish Fork Store Director. “It’s a great way to give back to the community, and seeing the kids is the best part. They’re so excited and proud of catching their fish. Seeing them light up like that makes all the hard work pay off.”

While the event is sponsored by Fresh Market, volunteers from it’s sister stores, Dan’s, Dick’s Market and Macey’s also participate each year.

WHAT: Fresh Market Special Needs Fishing Day

WHERE: Salem Pond

200 West 300 South, Salem, UT

WHEN: Tuesday, May 10, 2016

Fishing: 9 a.m.

Lunch 11 a.m.

WHO: Fresh Market, Division of Wildlife Services, Utah County Schools, local police and

emergency services.


About Fresh Market
Fresh Market opened in 2009 when Associated Food Stores acquired several stores from Albertsons and currently operates under the Associated Retail Operations banner of Associated Food Stores. With an emphasis on fresh and local products tied with exceptional customer service, Fresh Market serves multiple communities with more than 20 locations throughout Utah.  For more information about Fresh Market and to find the nearest location, visit



Red Button Vintage Creamery Pies Win Blue Ribbons at National Competition

May 6, 2016


Media Contact:
Rachael Wabel

Red Button Vintage Creamery Pies Win Blue Ribbons at National Competition

Dazzleberry and Apple Crumb Recognized by The American Pie Council

Salt Lake City, UT (May 6, 2016) Just like your grandmother’s secret recipe pie at the county fair, Red Button Vintage Creamery Premium Pies are blue-ribbon winners. The locally made Dazzleberry Lattice and Apple Crumb Red Button Vintage Creamery Premium Pies were recognized at The American Pie Council National Pie Championship last week in Orlando, Florida. The two flavors won for Best Super Gourmet Pies in the Commercial Pie category and were selected from more than 400 entries.

“We are thrilled to be recognized by The National Pie Council for our Dazzleberry and Apple Crumb pies,” said Boyd Irving, director of exclusive brands for Associated Food Stores.  “Our guests love these pies and this national recognition further demonstrates the quality of Red Button Vintage Creamery.”

The American Pie Council National Pie Championships are held each year and recognize professional bakers/chefs, commercial pie companies and amateur pie makers from across the U.S. and Canada. The APC has created a standard of quality in pie making on all levels and has recognized the leaders in pie since 1995.

Red Button Vintage Creamery Premium Pies are created through a partnership with Rocky Mountain Pies and are locally made in Utah. Available exclusively at Associated Food Stores retailers, the four-pound pies come in six flavors: Dazzleberry, Cherry Almond Praline, Apple Crumb, Peach Blueberry, Pineapple Upside Down and Sea Salt Caramel Crumb.

To learn more about Red Button Vintage Creamery Pies and to find a retailer near you, visit


About Associated Food Stores
Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. To learn more about Associated Food Stores or to find a retailer near you, visit




Lin’s to Go a Win for St. George

April 11, 2016

Media Contact:                                                                                         FOR IMMEDIATE RELEASE
Rachael Wabel

Local Grocery Store Offers Online Shopping to Guests

 St. George, UT (April 11, 2016) Forget packing the kids into the car and hoping for a close parking spot to escape the blistering heat faster. Grocery shopping at Lin’s in St. George just got much easier thanks to Lin’s to Go, Powered by Rosie. The new service allows guests to order their groceries online and pick them up curbside at the store. Lin’s to Go is currently available at the Washington Fields location and will soon be implemented at the Sunset Boulevard store.

Lin’s to Go makes grocery shopping easy with four simple steps. First shoppers need to create a free Lin’s to Go account on the Lin’s website. Once their account has been created, they can select which groceries they want. After their order is complete, they select a time to pick-up their groceries. When they arrive, they can park in one of the designated areas and text the Lin’s to Go team to bring their groceries out to the car.

“The purpose of Lin’s to Go is to help you get the groceries you need, even when you don’t have time to shop,” said Steve Bitter, Customer Service Operations Manager for Associated Retail Operations and Lin’s. “Our personal shoppers have been trained to shop for you the way you would shop for yourself. If they have any questions about your order, they’ll text you to make sure we provide exactly what you want.”

There is a small fee for the service, but shoppers will benefit from all in-store ads, sales and promotions. The service launched when the Washington Fields location opened and guests have loved it. Lin’s expects to reach more shoppers across St. George with the convenient service and is currently looking into expanding the program to all 7 locations across Southern Utah.

Reporters interested in trying Lin’s to Go should contact Rachael Wabel at or 801-978-8913.


 About Lin’s
Lin’s has been a community favorite since 1955 when Lin and Reva Orton opened their first store in Cedar City, Utah. Focused on first-rate customer service and fresh, quality products, Lin’s offers guests a one-stop shopping destination with each of their seven locations in Overton, Nevada, Santa Clara, St. George, Hurricane, Cedar City, Richfield and Price, Utah. Lin’s is locally owned and operated by Associated Food Stores. For more information about Lin’s, visit

About Rosie
The industry leading online grocery shopping platform for mobile and web, Rosie launched in July 2013 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. Rosie partners with leading local retailers and their wholesalers to provide e-commerce, delivery opportunities, omni-channel marketing and deep data services. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. Like us at Follow us on


Associated Food Stores Pharmacies to Offer Lifesaving Antidote

March 28, 2016

Media Contact:                                                                       FOR IMMEDIATE RELEASE
Rachael Wabel

Naloxone will be available to guests without a prescription

Salt Lake City, UT (March 28, 2016) Life saving medication is now available in your local grocery store’s pharmacy. Naloxone, an opioid antidote, will be available without a prescription to guests at participating Associated Food Stores retailer’s pharmacies. The medication is used to reverse the effects of opioid overdoses including heroin and painkillers through a nasal spray.

“Our pharmacies care for many patients and families who have been devastated by the unintended effects of opioid use. As pharmacists, we are trained to provide Naloxone, along with the necessary education and training that may save a life,” said Denise Kunkel, AFS Pharmacy Operations Manager. “We take this opportunity very seriously and are honored to better serve our communities.”

AFS has developed protocols and procedures to ensure Naloxone is available to guests 18 years old and older as part of a larger Opioid Overdose Rescue program. The program and newly available medication comes at a time when prescription drug abuse continues to be a public health and safety risk. According to the 2014 National Survey on Drug Use and Health, an estimated 6.5 million Americans misused a prescription drug in 2014. The Centers of Disease Control and Prevention (CDC) reported a total of 47,055 drug overdose deaths, which include prescription and illicit drugs, during the same year, a 6.5 percent increase from 2013. Utah ranks fifth in the nation in opioid related deaths, with 21 deaths each month.

Each pharmacist at participating pharmacies has been trained to provide medication counseling and guidance to patients. Naloxone is currently available at the following pharmacies: A&W, Bowman’s, Cecil’s, Dan’s, Davis Food & Drug, Day’s Market, Dick’s Market Centerville, Ephraim Market Fresh, Fresh Market, Harmon’s, Kamas Foodtown, Kent’s Market Brigham City, Kent’s Market Clearfield, Lee’s Marketplace, Lin’s Market, Macey’s, Payson Market, Peterson’s Fresh Market, Ridley’s, Stewarts Basin Family Pharmacy, and Winegar’s Bountiful.


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